Monthly Archives: February 2012

Why Struggling Chiropractors Need to “Save the Drama for their Mama”

It was a Friday morning, early because I couldn’t sleep well that night.  I got to the office by 6:20, a full hour and change before my CA would arrive.  I was at my desk intending to prepare for the day ahead.  Instead, I just sat there staring vacantly at the wall.  I felt…

numb.

Another day of the fun fun fun ahead.

Practice was not going well.  I was trying to meet Overhead month in, month out.  Struggling to get New Patients in the doors.  Few of my patients referred others.  The patients I did have, if they followed my recommendations at all, often went MIA.  I was wearing too many hats in my practice and, frankly, running myself thin… My staff did not perform in the way I “wanted” her to.  She didn’t seem as focused or as productive as I thought she should be to help the practice grow.

I was needing to jump through more and more hoops to appease the managed care networks.  And they reciprocated by eating my lunch with shrinking reimbursements and increasing fees.  To say I was at a point of utter frustration would have been a gross understatement.

I was disheartened.

And as my circumstances continued to drum away at me, I was actually beginning to question why I ever went into this profession in the first place…

That’s when things turned upside down.

Need a chiropractic practice consultant BEFORE you’re in practice? Absolutely!

“It ain’t what a man knows that hurts him. It’s what he knows that ain’t true.”
                                                                                                         ~Josh Billings

–Some people ask, “why we even bother to try and teach and mentor chiropractic students on what ‘real world’ practice is all about”?  The reason behind their wonder?  ”Students already know everything”, they say.

Admittedly, the sarcasm is often times well-placed… The fact is you can read all you want about how to fly a plane, but until you go out and do it for real, learning directly from a pilot whose actually done it thousands of times before, you have no clue as to what it really takes to fly. As Dr. Tom Owen puts it, “knowing is not going”.

While at Logan, my classmates and I would discuss what our future practices were going to look like someday… and what our lifestyle would be like as doctors and no longer as starving students.  But none of us knew.  The things we did “know”, and just accepted as undeniable truths, turn out to be the same myths that students still accept as undeniable truths even today.